Guests Take Note of The Peninsula Spa
by ESPA at The Peninsula Chicago

I have Post-Its of every size and shape at my desk. I stick scribbled yellow notes on my monitor, in my calendar, on manuscripts or proofs, and regularly fill them with to-do tasks and shove them into my purse. Safe to say, I’m addicted.

During a recent stay at The Peninsula Chicago, I came across a great use for Post-Its. One morning, I collected my Chicago Tribune from the front door of my room to read while I enjoyed my coffee and view of Michigan Avenue. Stuck on to the front of the newspaper was a small ad for The Peninsula Spa by ESPA, located on the top two floors of the hotel. The note’s message let me know that my “urban escape” was only “an elevator ride away.” Simple enough. Along with a handful of images that would entice even the busiest guest, the note mentioned a few awards the spa has won, as well as the spa’s extension. I had every reason to visit the spa, literally, in the palm of my hand. This clever note can be peeled off the newspaper and transferred into someone’s datebook as a reminder to set aside some relaxation time or can be marched right over to the phone to schedule an appointment.

Advertising doesn’t always have to be flashy, expensive, or on a massive billboard. A simple reminder of why your spa is a perfect place to spend the day is also very effective at enticing potential visitors. How have you spread the word about your spa? Any clever ideas you’d like to share? We’d love to hear how you’ve managed to get clients stuck on your spa. Let us know!

Also, for more about The Peninsula Spa by ESPA at The Peninsula Chicago, keep your eye out for American Spa’s July issue.