Archive for June 19th, 2009

La-Brasiliana Presents Collagen-Based Keratin Treatment

American Spa's Nicole Palmieri poses with Senses owner Antonio Rosa after receiving the La-Brasiliana treatment.

American Spa's Nicole Palmieri poses with Senses owner Antonio Rosa after receiving the La-Brasiliana treatment.

I’ve always dreamed of being able to wash my hair and let it dry naturally without it looking like I just got out of bed. Neither stick-straight nor curly, my long and thick hair turns into a wavy mess that becomes frizzy and always ends up going back in a ponytail. I rarely wash-and-go, so I find myself more often than not, washing my hair, drying most of it with a hairdryer, then finishing it off with a flat iron. Needless to say, my hair was in desperate need of some TLC. That’s why I jumped at the chance to try out the La-Brasiliana Keratin Treatment with Collagen. Because the treatment is keratin based, it’s actually good for hair and is supposed to dramatically reduce styling time, leave hair in its original healthy, shiny, and smooth state, eliminate frizz, and improve hair’s elasticity.

I entered Senses New York Salon & Spa in the Flatiron district in Manhattan yesterday afternoon for my service and was greeted by the salon’s friendly staff. I was first led to the shampoo area to be washed twice with a clarifying shampoo. Next, I sat down at the styling station and had my hair blown out leaving 10 percent dampness in the hair. Antonio Rosa, one of the owners of Senses, divided my hair into four sections and applied the treatment precisely, making sure my hair was completely covered. My hair was then blown out again with the treatment still in. Antonio then straightened my hair with a 450-degree flat iron, which seals in moisture, hydrates, and creates a glossy, completely straight finish. The entire process took about 2.5 hours, but the length and time varies depending on hair length and thickness. The treatment results last anywhere from two to four months, so La-Brasiliana also has a line of products for clients to use at-home to maintain and prolong the results, which includes UNO Shampoo, DUE Conditioner, TRE Define & Shine, and QUATTRO No Rinse Conditioner. Before I left the salon, I was given strict orders not to wash my hair or even get it wet for four days, which will be a challenge, but one that I expect (and hope!) will be well worth it!

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