Archive for June, 2009
As if losing weight wasn’t reward enough, The Hills Health Ranch (British Columbia, Canada) is now offering to pay $20 in cash for every pound guests lose during their stay when they book one of the spa’s regularly priced all-inclusive Weight Loss Vacation Programs. In effect until August 15, this innovative incentive plan delivers an extra dose of motivation to inspire participants to get in shape. Guests can opt for the 6-, 10-, or even 30-night program. And with the extra cash in hand, slimmed-down spa-goers can invest in a new wardrobe or even a few extra well-deserved spa treatments.
Forward-thinking holiday revelers can get an early present courtesy of the Westin Riverfront Resort & Spa’s Christmas in July package. Clients who book their holiday getaways at the Avon, CO, property during the month of July receive more than 50 percent off standard ski season pricing on studio suites ($149 per night) and one- ($219 per night), two- ($329 per night), and three-bedroom ($549 per night) condominiums. To sweeten the festive promotion, guests who book the Christmas in July Spa Package, which starts at $259 per night for a studio suite, can score a complimentary 50-minute massage treatment per night booked, which is a soothing end to a day spent on the slopes. The promotion is valid for reservations between Nov. 20 and Dec. 25. For details, visit www.enjoychristmasinjuly.com.
During September 14th-20th on the West Coast and October 12th-18th on the East Coast, hundreds of spas will offer treatments to guests for only $50. For information on spas participating in Spa Week, visit www.spaweek.com.
My first foray into destination spas was several years ago during a visit to Mii amo (Sedona, AZ) and I must say that the bar was set pretty high for any other spa I visited thereafter. Everything from the spa’s setting in the middle of the peaceful red rock canyon to the luxe casitas to the quality of the therapists and treatments impressed me. What I really could not get over was how amazing the food was—enough to satisfy even the most refined palette. Nutritional information was subtly mentioned on the menu and made a moment of Chocolate Chip Cheesecake (for 177 calories, no less) on the lips taste even better knowing that it wouldn’t stay on my hips. Needless to say, when “A Journey of Taste: Favorite Recipes from Mii amo Spa in Sedona” (Chronicle Books, 2008) came across my desk, I was thrilled. The 145-page book has more than 50 healthy and delicious recipes, and the photographs of the food make everything look absolutely delectable—the Cherry Apple Strudel on page 123 taunts me! Click here to order your very own copy.
Beauty and brawn come together in perfect harmony thanks to the new Fight for Beauty package ($161) at
Anantara Hua Hin Resort & Spa (Thailand). Combining Thailand’s famed martial art with ancient healing rituals from Siam, the spa gives guests an opportunity to learn the sport of Muay Thai, a traditional form of boxing, before embarking on a calming journey at Anantara Spa that involves a 30-minute Thai herbal steam, a body scrub made from a centuries-old recipe, and a 60-minute deep tissue massage. Available through August, this inspired package delivers a true taste of Thailand.
Everyone realizes the importance of using products containing SPF to protect their skin from the damaging rays of the sun, and this summer Mirabella is offering an extra incentive to do so. When clients purchase any Mirabella Foundation with SPF, they take home a tote bag containing $100 worth of makeup for only $40. Limited-edition products in the bag include Outshine Moisturizing Lip Gloss, Bronzing Blush Stick, and Water-resistant Lash Essential Mascara—all ideal for clients who want to look their best on the beach without looking too made up. This win-win deal not only saves clients $60 but it also saves their skin from sun damage.
I have Post-Its of every size and shape at my desk. I stick scribbled yellow notes on my monitor, in my calendar, on manuscripts or proofs, and regularly fill them with to-do tasks and shove them into my purse. Safe to say, I’m addicted.
During a recent stay at The Peninsula Chicago, I came across a great use for Post-Its. One morning, I collected my Chicago Tribune from the front door of my room to read while I enjoyed my coffee and view of Michigan Avenue. Stuck on to the front of the newspaper was a small ad for The Peninsula Spa by ESPA, located on the top two floors of the hotel. The note’s message let me know that my “urban escape” was only “an elevator ride away.” Simple enough. Along with a handful of images that would entice even the busiest guest, the note mentioned a few awards the spa has won, as well as the spa’s extension. I had every reason to visit the spa, literally, in the palm of my hand. This clever note can be peeled off the newspaper and transferred into someone’s datebook as a reminder to set aside some relaxation time or can be marched right over to the phone to schedule an appointment.
Advertising doesn’t always have to be flashy, expensive, or on a massive billboard. A simple reminder of why your spa is a perfect place to spend the day is also very effective at enticing potential visitors. How have you spread the word about your spa? Any clever ideas you’d like to share? We’d love to hear how you’ve managed to get clients stuck on your spa. Let us know!
Also, for more about The Peninsula Spa by ESPA at The Peninsula Chicago, keep your eye out for American Spa’s July issue.
Members of the Global Spa Summit came up with an idea to find out what Generation Yers think spas will look like in the future. They, along with the international hospitality management school Ecole Hôtelière de Lausanne, developed the Student Spa Strategy Challenge. First introduced at this year’s Global Spa Summit in Interlaken, Switzerland, the contest was developed based on the idea that Gen Y spa-goers are expected to replace Baby Boomers as the spa industry’s core clientele. The Institut de Management International (IMHI) team was awarded the winner of the contest with their Chill House Lounge & Spa concept aimed at the 21- to 30-year-old demographic. They won based on their deeply social vision of spa-going, and for being the most feasible and innovative spa concept for the Gen Y market.
The Chill House idea gives new meaning to spa-ing, as it focuses less on spas being a relaxing and pampering haven and more on them being a social hangout. The idea is that the spa is a place where people go to network, eat, drink, exercise, unwind, and receive treatments. The team’s floorplans display a communal seating and lounge area with pools, a bar, and internet capabilities. In addition, the Chill House encourages membership, making spas more of a social hangout, rather than an infrequent indulgence. Guests at the Chill House swipe their Chill Card for lounging hours, treatments, organic snacks and drinks, and retail purchases. Spa packages include Happy Hours featuring alcoholic smoothies and the Drinks and Detox package, in which guests can visit the Chill House club at night, then return for brunch and a detox treatment the next morning. Each member of the winning team received a certificate for free registration to a future Summit.
A recent survey of spas and salons by TheGiftCardCafe.com revealed that 82 percent are making going green a medium or high priority for their business this year. In light of the results, the company also released five tips that spas and salons can consider in their efforts to become more environmentally friendly.
• Say “Yes” to Non-Toxic: Make sure that the products you’re using are the best choices for your spa, and investigate non-toxic options to replace products that might not be the best for the environment.
• Use Organic: They may cost a little bit more, but research has shown that people will pay more for organic products that they will use regularly. Including organic products at your spa can add to the feeling of satisfaction that guests get from their treatments, and this may inspire client loyalty.
• Wash What You Can: Replace disposable products, like paper towels and robes, with washable ones. You can also use a non-toxic detergent that works in cold water, which will save energy.
• Light Up the Atmosphere: Go ahead and switch to environmentally friendly light bulbs. When government regulations take effect within the next few years, your spa will already be in compliance with the new standards.
• Go Paperless: Having client records computerized and moving the gift certificate process online are two things you can do to reduce paper usage in your spa. Making these changes will also reduce printing, packaging, and postage costs for you.
Vendors interested in participating in the upcoming SPATEC education and networking events are eligible for a discount. SPATEC is a 3-day meeting forum of pre-scheduled one-on-one meetings with key decision makers from the major hotel, resort, destination, and day spas in North America. Buyers attend by invitation only and are carefully selected according to various criteria based on number of spas, development plans, budgets, types of vendors needed, and more. Those who register for SPATEC Spring 2010 by June 30 will receive a 10-percent early bird discount, and those who register for both SPATEC Spring 2010 and Fall 2010 will receive a 15% discount on both events. SPATEC Spring 2010 takes place Feb. 25 to 28 at the Ritz-Carlton Key Biscayne (FL), and SPATEC Fall 2010 takes place Sept. 1 to 4 at a yet-to-be determined venue.
Vendors receive the following benefits:
- 3 nights accommodation, meals, and drinks (2 breakfasts, 2 lunches, 2 dinners), airport transportation to the resort and back to airport.
- Personalized Meeting Schedule. Each meeting lasts 20 minutes and takes place at the buyer meeting table.
- Full Program of structured networking – Vendor Showcase, Team-Building activity, Seminar and Drinks Receptions.
Visit www.spatecna.com for pricing information and details. Up next is SPATEC Fall 2009, which takes place Sept. 23 to 26 at the Ritz-Carlton Lake Las Vegas.