Bad Hair Days

basics_mainI’ve always been a no-muss, no-fuss kind of girl, which means that any hairstyle requiring more than a rudimentary brushing is definitely not for me. That’s not to say I don’t occasionally pull out the hairdryer and treat my tresses to their fair share of damage. However, considering the fact that my typical styling routine is limited to no more than five minutes a day, I’d like to think the harm I’m causing is minimal. According to a recent Dove Hair Care Study, it looks like my low-maintenance routine may be the way to go. Conducted by research consulting firm Strategy One, the online survey involving 1,000 women between the ages of 18 and 64 found that, on average, their daily hair routine took approximately 35 minutes, 30 of which were spent on damage-causing activities. Unfortunately, hair brushing (of which I engage daily) topped the list with 82 percent of the women reporting they brush daily, if not more. Sixty percent of the women blow dry, curl, or flat iron their hair at least once a week, which can cause up to 33 percent more damage. Ponytail holders, used by nearly half the respondents, also proved to be a major culprit when it comes to causing damage. While I don’t foresee many women giving up their blow dryers or flat irons any time soon, there are no shortage of products available to treat the breakage, split ends, and damage caused by every day styling. With that in mind, no one need ever suffer another bad hair day.


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