Archive for May 12th, 2009

Flu Free Guarantee?

Secrets Maroma Beach

Secrets Maroma Beach

I’m always impressed by creative marketing promotions, and I just got word about a really interesting approach to battling the swine flu’s terrible impact on tourism in Mexico. Zoëtry, Secrets, and Dreams Resorts & Spas are encouraging tourists to forget their fears and head south of the border for sun, spa and fun with a new “flu-free guarantee.” Valid between now and December, if a guest contracts Influenza A – H1N1 (aka, the swine flu) while staying at these resorts, their next three vacations will be on the house.

“The health and wellbeing of our resort employees and guests is a top priority for us. As a result, zero cases of influenza have been reported at any of our properties,” said Alex Zozaya, president and CEO of AMResorts, provider of sales, marketing, and brand management services for Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, and Dreams Resorts & Spas.” “During the last few weeks, we have continuously encouraged travel to Mexico based on the real facts about the H1N1 virus, and the sanitary protocols in place at all of our resorts.”

I think this is an incredibly inventive way for the resorts’ teams to stand behind their safety claims and reassure guests about travel to Mexico in the midst of a health scare. Is your spa feeling the impact of the recent flu news? If so, what are you doing anything interesting to entice wary clients? Send us an email to We’ll post your feedback here!

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