Archive for May 5th, 2009
Although I am still (relatively) young, I have always been a proponent of taking the necessary steps required to maintain my appearance, even if that means spending a little more money. And at a recent press luncheon I attended hosted by Obagi Medical Products, I realized most women think the way I do. According to a survey conducted by the skincare company, 98 percent of women 25-54 years of age who visit a dermatologist or plastic surgeon currently spend up to $500 a year on facial procedures, even during these tough economic times. As a matter of fact, 41 percent of those age 35-44 who were surveyed said they are more likely to cut back in other areas of their lives, such as child care and groceries, in order to maintain the amount of money spent or the frequency with which they visit a dermatologist. These statistics served as the basis for Obagi Medical’s new Condition & Enhance System, which was created to help extend the benefits of in-office procedures, such as facial injections and Intense Pulse Light (IPL) treatments. The 4 percent hydroquinone-based skincare regimen, which is available only by prescription, serves as a way for clients to extend their time between doctor’s visits and save a little cash. It’s a win-win. In this economy, what woman would turn down the opportunity to look great and still afford life’s necessities (like shoes)?