Archive for May 1st, 2009
SpaFinder released the findings of its Spa Performance and Strategies in the Economy surveys designed to track the performance of resort and hotel spas in this uncertain economy. The surveys, which were conducted with more than 500 spas in February, reveal the resiliency of the industry. “The spa industry’s ongoing, aggressive focus on deals has been an extremely savvy move, meeting the demand of stressed consumers who need spas more than ever—but only if the price is right,” says Susie Ellis, president of SpaFinder. “As more consumers forego travel and seek breaks closer to home, the ‘daycation’ has moved from a trendy buzzword to reality.” Here’s a look at some of the key findings:
• Revenue: 51 percent of day spas reported revenue gains in 2008 over 2007. While 54 percent of resort and hotel spas reported revenue declines in 2008, their spa facilities are generating a rippling profit-effect, reporting that guests using the spa spend more in other areas of the resort than non-spa guests and they tend to spend more than 15 percent more than non-spa guests.
• Staff: 60 percent of day spas report they will maintain staff levels in 2009, and only 20 percent report that they will cut personnel, while 55 percent of resort and hotel spas will maintain current staff levels.
• Promotions: 66 percent of day spas plan to increase deals and promotions in 2009, while 76 percent of resort and hotel spas plan to increase deals and promotions since they report that discounts are the best way to attract new customers.
• Internet Marketing: 82 percent of day spas and 83 percent of resort and hotel spas plan to increase or stay the same with their Web marketing in 2009.